Seasonally, Jacmel is continually tasked with designing new, trendy packaging for all of their brands. The challenge is thinking outside the box while also staying true to the brands’ aesthetic. In this particular I looked at all previous Juicy Couture boxes we had already produced and in stores. I then created a mood-board of ideas and visuals that work within the typical brand guidelines. While we do have some creative freedom, Juicy looks for pinks, metallics, and youth within its products. This is one of my designs from this summer that was taken to production, it will be seen in stores Spring 2027!